【実例】ビジネス系YouTubeの費用対効果【売上17倍】
「YouTubeから本当に売上につながるの?」
今回は、そんな疑問にお答えいたします。
▶︎YouTubeって実際、効果あるの?

結論、ある条件を満たすことで、とても大きな効果が出ます。
今回事例として挙げさせていただく「LINE公式アカウントチャンネル」を運営されている
株式会社MARKELINKは、なんと全体売上の34%がYouTubeからの流入です。
ある条件については、後ほど説明させていただきます。
気になる実際の効果ですが、「LINE公式アカウントチャンネル」では、
費用が月平均40万円に対し、売上が月平均680万円です。
つまり費用に対して、売上が17倍!
なぜこんなに効果が出るのかを説明します。

LINE公式アカウント・Lステップの制作サービスなどを展開しているLINE公式アカウントチャンネルでは、
全体売上の34%で月平均680万円をYouTube経由で依頼いただいています。
LINE公式アカウントチャンネルのYouTubeチャンネル登録者数は8,323人です。
※2021/7/17時点
まだチャンネル登録者数が1万人にも到達していませんが、これだけ大きな成果を上げることができるのです。
さらに、YouTube経由でお問い合わせしていただけるお客様は、
動画をしっかり観てくださっている方ばかりなので、十分に知識が高まっている人がほとんどです。
そのため、自社の商品やサービスを1から話す必要はありませんし
考えに共感いただいている方ばかりなので、とても話がスムーズです。
「実際の数字がわかったけど、これって自分でもできるの?」という疑問があると思うので、費用と撮影の時間などに関してご説明します。
LINE公式アカウントチャンネルでは以下の動画のパターンがあります。
・パソコン画面のみの操作説明
・1人語り
・セミナー形式
・対談形式
■撮影時間
月平均6時間程度です。
対談形式以外は代表の堤さんが
ノーカットで録画されています。
そのため、セミナー形式の動画は
長時間の場合もありますが、基本は5〜10分です。
動画の構想に5分、撮影に5分と想定すると、毎日撮影を実施しても10分×30日=300分=6時間。
毎月撮影時間は6時間だけです。
※話す事や撮影内容を予め決める必要があります。場合によっては台本が必要になる事もあります。
■費用
「LINE公式アカウントチャンネル」では30本(サムネイル込み)で月平均40万円程度です。
(1分2,000円×7分×30本=420,000円)
売上をアップさせるにはクオリティの高いサムネイルや動画編集が必須です。
そのため、LINE公式アカウントチャンネルでも力を入れています。
LINE公式アカウントチャンネルは、ほぼ毎日投稿をしているのでこれくらいの費用は掛かります。
しかし、効果を考えると費用はすぐに回収できます。
ただ、運営当初はそこまで大きな費用は掛けられないと思います。
そこで費用を減らす工夫は「パソコン画面の録画」です。
パソコン画面の録画であれば、テロップ不要で1発撮りも可能なので、外注が不要になります。
※例
Lステップで流入経路を設定したのに、流入経路が正しく分析できない落とし穴
ビジネス系YouTuberにしかできませんが、予算が取れない場合はこの方法を使ってみてください。
いかがだったでしょうか。
これから事業用YouTubeを始めようと考えている方の参考になれば幸いです。
次の記事では▶︎YouTubeで効果が出る条件に関してお伝えします。
ご期待ください。
■YouTube特化型スキルマッチングサイト
Reach for Your Channel
YouTubeチャンネルオーナーとYouTube専門のクリエーターを繋ぐ
特化型クラウドソーシングサイト
https://reachforyt.net/
▼専門的な知見を持つクリエーターにお仕事を発注したい
【チャンネルオーナー登録】←クリック!
▼サムネイル制作、動画編集などのお仕事を受託したい
【クリエーター登録】←クリック!
■Twitter
https://twitter.com/forYourChannel
■LINE公式アカウント
https://lin.ee/0l470v8c
クリエーターへの登録案件配信機能やチャンネルオーナー同士のコラボ促進機能があります
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